Project Description

ICMA sustains and supports its members’ business by promoting the development and efficient functioning of the global capital markets. ICMA required an online vehicle for distributing relevant financial information and news on a weekly basis.

Lilo was asked to design an effective Emarketing campaign, enabling ICMA to send out regular emails, containing financial information, to subscribers.

Site Functionality

Lilo built and tested an emailing template for this unique purpose. As part of this campaign we set up a client-specific emailing database. This email specific database enables us to manage all the content coming through from these emails.

Lilo manages and maintains this Emarketing campaign on the client’s behalf. These newsletters are distributed through a mass-mailing system and Lilo manages them on a regular basis. We also set up the emailing lists, enabling ICMA to update and manage their existing contact lists.