Project Description

Sequoia Investment Management Company is an asset management company based in London. The client asked Lilo to develop a comprehensive branding strategy for them. This entailed designing a new website, logo, letterhead and business card.

Sequoia wanted Lilo to design a logo and website that would communicate strength and solidity. Like the Sequoia tree itself, the client wanted their corporate brand-identity to portray longevity, strength and expertise.

Site Functionality

During the creative benchmarking process, we explored different characteristics of the Sequoia tree itself and you’ll find a thread of solidity and strength running throughout the branding solution.

Lilo designed a unique and striking logo for the client. The logo is very effective and elevates the rest of the visual design. The website itself was designed to make users feel safe, encouraging them to navigate around the site.