Project Description

Sequoia Investment Management Company is a London Based asset management company providing clients with financial advice, structuring solutions and asset management services.

Sequoia asked us to develop a complete branding strategy. This entailed a new website design including a new company logo, letterhead and business card.

Design

Sequoia trees include some of the tallest species on earth and exemplify strength and security in nature. The name of the company played an important role during the creative brainstorming process and the final branding concept was based on the unique attributes of the tree and the company itself.

The end-result was a complete branding package that communicates solidity and strength. Lilo designed and developed a brand-appropriate website from where clients can register with Sequoia or simply read through the corporate objectives, benefits and services.